CVF Awarded Most Outstanding Mayor 2017; Two Years In A Row
The demand to identify who among the Mayors in the Philippines has the most contribution to nation-building has led Superbrands Marketing International, Inc. (SMI) to bestow to twenty (20) recipients the Most Outstanding Mayor of the Philippines 2017 Award.
Laoag City Mayor Chevylle V. Farinas has once again proven to the international community the many contributions she has made to the community and her constituents. The same award was bestowed to her in 2016.
The criteria laid down by the SMI is in line with the mission and vision of the League of Cities of the Philippines which describes a committed and pro-active local government with a unified voice, innovation, and excellence in action.
Superbrands Marketing International, Inc. is a multinational company that qualifies eligible brands to enter the realm of marketing success. It is the only award-giving body on marketing/branding in the Philippines.
With the Superbrands Award Seal attached to Laoag City, it is expected that more stakeholders, specially tourists, will flock to the city because of its superb services and facilities, and the assurance of their satisfaction. Internally for the city, the image is a high motivation to the city employees, reinforcing high morale, loyalty, and prestige.
In this highly complex and competitive world we’re in, marketing/branding is not limited anymore to consumer products and services. It now includes local government units and their mayors who qualify to the high standards of Superbranding, which strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands which have been highly rated by the “Superbrands Council” and through other research are granted “Superbrands Status” and invited to join the Superbrands Programs.
The “Superbrands Council” comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.